offers a massive mobile and online marketplace where people can discover as well as save on wonderful things to do, see, eat and buy. Groupon is redefining how small scale businesses entice and retain customers by providing them with marketing tools and services that are both customisable and scalable to monetize their business’ growth.
It was launched in November of 2008 and its headquarters are located in Chicago, Boston, New York City and Toronto.Īs of 2015, Groupon is available in about 500 cities across North America, Asia, Europe and South America and boasts almost 48 million registered subscribers and active customers with over 425,000 active international deals. A part of the agreement with their vendors includes a minimum number of sales or revenue generated before Groupon can step in and take their cut.Groupon is an international American e-commerce marketplace where it connects its subscribers with local wholesalers by offering a wide range of product which includes activities, travel, goods and services in more than 28 countries. The commission Groupon takes isn’t immediate or static. In most cases, Groupon takes anywhere from 50 percent to 90 percent (on rare occasions) of sale revenue generated from buyers using their coupons. After all, they played a role in marketing the brand and help it sell a product or service. How are they making money when there’s less money being paid to begin with?įor every purchase made using one of Groupon’s special discount codes or offers, they receive a percentage of the purchase as a commission. So far, Groupon may sound too good to be true. Before selling you a coupon, Groupon first makes a deal with the e-commerce website or brand selling the product or service.
In the buying process, Groupon is the middleman or broker. But instead of directly selling products to consumers, it sells users coupons that give them access to discounts, limited offers, and buy-on-get-one deals for various e-commerce websites and in-person services. Groupon is categorized as an e-commerce website.
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